Advertising - Advanced

Many companies use sponsorship of sporting events to gain increased of their name or brand.

New restaurants often try to attract customers by using to homes in the surrounding area.

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.