Advertising - Advanced

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You got 9 of 12 possible points.
Your score: 75%
Question 1

Multiple choice question
ilearn: 
382
Question id: 
1

Many companies use sponsorship of sporting events to gain increased of their name or brand.

Score: 1 of 1
Your answerChoiceCorrect?Score
viewing0
openness0
exposure
1
sighting0
Question 2

Multiple choice question
ilearn: 
382
Question id: 
2

New restaurants often try to attract customers by using to homes in the surrounding area.

Score: 0 of 1
Your answerChoiceCorrect?Score
mailboxing0
mailshots0
postal adverts
0
mail flyers0
Question 3

Multiple choice question
ilearn: 
382
Question id: 
3

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

Score: 1 of 1
Your answerChoiceCorrect?Score
promo0
ad0
junk
1
bin0
Question 4

Multiple choice question
ilearn: 
382
Question id: 
4

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

Score: 1 of 1
Your answerChoiceCorrect?Score
mark0
engage0
place
1
draw up0
Question 5

Multiple choice question
ilearn: 
382
Question id: 
5

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

Score: 0 of 1
Your answerChoiceCorrect?Score
jingle0
bottom
0
strap0
life0
Question 6

Multiple choice question
ilearn: 
382
Question id: 
6

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

Score: 1 of 1
Your answerChoiceCorrect?Score
billboards
1
sideboards0
wall boards0
signboards0
Question 7

Multiple choice question
ilearn: 
382
Question id: 
7

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

Score: 1 of 1
Your answerChoiceCorrect?Score
hardware0
merchandising0
subliminal0
product
1
Question 8

Multiple choice question
ilearn: 
382
Question id: 
8

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

Score: 1 of 1
Your answerChoiceCorrect?Score
with0
into
1
for0
up0
Question 9

Multiple choice question
ilearn: 
382
Question id: 
9

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

Score: 1 of 1
Your answerChoiceCorrect?Score
broad0
stripe0
banner
1
band0
Question 10

Multiple choice question
ilearn: 
382
Question id: 
10

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

Score: 1 of 1
Your answerChoiceCorrect?Score
attacks0
launches0
campaigns
1
drives0
Question 11

Multiple choice question
ilearn: 
382
Question id: 
11

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

Score: 0 of 1
Your answerChoiceCorrect?Score
expositions0
covers
0
splashes0
spreads0
Question 12

Multiple choice question
ilearn: 
382
Question id: 
12

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.

Score: 1 of 1
Your answerChoiceCorrect?Score
product0
slogan0
jingle0
brand
1

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