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Question 1

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1

Many companies use sponsorship of sporting events to gain increased of their name or brand.

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Question 2

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382
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2

New restaurants often try to attract customers by using to homes in the surrounding area.

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Question 3

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382
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3

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

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Question 4

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382
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4

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

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Question 5

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382
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5

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

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Question 6

Multiple choice question
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382
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6

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

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Question 7

Multiple choice question
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382
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7

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

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Question 8

Multiple choice question
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382
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8

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

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Question 9

Multiple choice question
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382
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9

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

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Question 10

Multiple choice question
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382
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10

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

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Question 11

Multiple choice question
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382
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11

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

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Question 12

Multiple choice question
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382
Question id: 
12

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.

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