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You got 2 of 12 possible points.
Your score: 17%
Question 1

Multiple choice question
ilearn: 
382
Question id: 
1

Many companies use sponsorship of sporting events to gain increased of their name or brand.

Score: 0 of 1
Your answerChoiceCorrect?Score
viewing
0
openness0
sighting0
exposure0
Question 2

Multiple choice question
ilearn: 
382
Question id: 
2

New restaurants often try to attract customers by using to homes in the surrounding area.

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Your answerChoiceCorrect?Score
postal adverts0
mailshots0
mailboxing0
mail flyers
0
Question 3

Multiple choice question
ilearn: 
382
Question id: 
3

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

Score: 1 of 1
Your answerChoiceCorrect?Score
bin0
ad0
promo0
junk
1
Question 4

Multiple choice question
ilearn: 
382
Question id: 
4

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

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draw up
0
place0
mark0
engage0
Question 5

Multiple choice question
ilearn: 
382
Question id: 
5

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

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bottom
0
jingle0
strap0
life0
Question 6

Multiple choice question
ilearn: 
382
Question id: 
6

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

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billboards0
wall boards
0
signboards0
sideboards0
Question 7

Multiple choice question
ilearn: 
382
Question id: 
7

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

Score: 0 of 1
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subliminal0
hardware0
merchandising
0
product0
Question 8

Multiple choice question
ilearn: 
382
Question id: 
8

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

Score: 0 of 1
Your answerChoiceCorrect?Score
into0
up
0
with0
for0
Question 9

Multiple choice question
ilearn: 
382
Question id: 
9

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

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broad0
band0
stripe
0
banner0
Question 10

Multiple choice question
ilearn: 
382
Question id: 
10

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

Score: 1 of 1
Your answerChoiceCorrect?Score
attacks0
launches0
campaigns
1
drives0
Question 11

Multiple choice question
ilearn: 
382
Question id: 
11

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

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spreads0
covers
0
splashes0
expositions0
Question 12

Multiple choice question
ilearn: 
382
Question id: 
12

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.

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jingle
0
brand0
product0
slogan0

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