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You got 1 of 12 possible points.
Your score: 8%
Question 1

Multiple choice question
ilearn: 
382
Question id: 
1

Many companies use sponsorship of sporting events to gain increased of their name or brand.

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openness0
viewing
0
sighting0
exposure0
Question 2

Multiple choice question
ilearn: 
382
Question id: 
2

New restaurants often try to attract customers by using to homes in the surrounding area.

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mail flyers0
mailshots0
mailboxing0
postal adverts
0
Question 3

Multiple choice question
ilearn: 
382
Question id: 
3

When I got back from my holiday, I opened the door to find a huge pile of mail on the doormat. A lot of it was advertising holidays.

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junk0
bin0
promo0
ad
0
Question 4

Multiple choice question
ilearn: 
382
Question id: 
4

It was costing us a thousand pounds a week to a medium-sized ad in a daily paper. So we decided to spend the money on other forms of advertising.

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draw up
0
mark0
engage0
place0
Question 5

Multiple choice question
ilearn: 
382
Question id: 
5

The current BMW line is 'Freude am Fahren', which apparently translates into English as 'The Joy of Driving'.

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strap0
life0
jingle0
bottom
0
Question 6

Multiple choice question
ilearn: 
382
Question id: 
6

In 2004, it became illegal in the UK to advertise cigarettes in magazines and outdoors on . Since then cigarettes have been advertised in other ways.

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wall boards0
sideboards0
signboards
0
billboards0
Question 7

Multiple choice question
ilearn: 
382
Question id: 
7

Many companies use placement to put items that they sell into famous movies. For example, in 'movie land' everybody uses Apple Computers whereas in real life most people use PCs.

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product0
merchandising0
hardware
0
subliminal0
Question 8

Multiple choice question
ilearn: 
382
Question id: 
8

Our company has spent millions trying to give our brand of toilet cleaners a fashionable image in the hope that younger households will buy that image.

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into0
up
0
with0
for0
Question 9

Multiple choice question
ilearn: 
382
Question id: 
9

Thankfully most companies have finally realised that flashing ads at the top of web pages are just annoying and don't help to sell their products.

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broad0
band0
stripe0
banner
1
Question 10

Multiple choice question
ilearn: 
382
Question id: 
10

Some high-profile advertising feature a series of ten more different TV ads combined with whole-page ads in newspapers and magazines.

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launches
0
attacks0
campaigns0
drives0
Question 11

Multiple choice question
ilearn: 
382
Question id: 
11

If you include the classified section and three two-page , more than half of this newspaper is advertising. What a rip-off!

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spreads0
expositions0
splashes
0
covers0
Question 12

Multiple choice question
ilearn: 
382
Question id: 
12

It usually takes many years of skilful marketing to achieve widespread recognition for a new product.

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jingle0
brand0
product
0
slogan0

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